Previously, we've completed the discussion about backlinks or
external links and now it's time to understand and improve the internal
linking of your blog. As I told you that backlinks are most important
for your blog and internal linking is also important because internal
linking gives us many benefits to make our blog more search engine friendly
and in many things. Internal linking is not so difficult if we compare
it to external link building. This is really easy and it can be done in
few clicks if you've understood this well. So friends, let's discuss
first that what is internal linking and it's benefits then I'll teach
you that how you can improve it.
What is Internal Linking In SEO?
Internal
links are those hyperlinks which are pointed to another page or content
with same domain name. In other words, connecting each and every web
page in your whole blog/site is known as internal linking. These links
can be added in the menu, content, sidebar or anywhere in your
blog/site. See the main image of the post in which you can see that all
the pages are connected with each other.
Why To Do Internal Linking? - Benefits
Internal
linking is also important like increasing backlinks. There are several
benefits of this and let me explain these all. Internal linking will
help the search engine's crawler to crawl all the pages or posts of your
blog. First, it will come on any post, it will index that post and in
the content it will get the internal link then it will land on that
internal link and start crawling that too by this if it will be getting
internal link in every post then it may index all the content of your
blog. This was the first and most important benefit and second one is
getting improvement in bounce rate. Internal linking can also improve
your bounce rate and it also helps in increasing readership, Page views
and Page Rank.
How To Improve Internal Linking?
So
you've now understood the internal linking and now it's time to improve
it in your blog. Basically, in internal linking you've to connect your
all pages or posts to each other. There are some tips by which you can
do this.
Adding Links In Content
This
is the great tip that is being used by most of professional bloggers.
You've to add the links on some words or phrases or sentences of your
content. After writing the post, look on the words of your post and for
example if I've wrote "Increase Backlinks" and previously I've discussed
about increasing backlinks then add the link of that post on the text
"Increase Backlinks". You should try to find many words and adding links
on that. But don't repeat adding same links. You can also create the
bullet list like "Recommended For You" with some links.
Recent Posts and Popular Posts Widgets
Second
tip is that add the recent posts and popular posts widgets in your
blog. These widgets shows the links of popular or recent posts that can
also help in improving the internal linking. Add these widgets in the
sidebar because on that places you've chances to increase the Page
views.
Related Posts Widget
This
the great widget which can improve the internal linking of your blog
because every professional blogger is using this widget and it really
helps. Add the related posts widget below every post which shows some
related or recommended posts to the users of your blog.
Better Navigation Menu
Another
thing is that, You've to build the good navigation menu in which all
the categories will be added. Make sure these are not labels or tag
pages and create another pages like our's SEO
page for each category and add them in the navigation menu. This will
make your blog easy to navigate and also help in internal linking.
Sitemap Page
This
is another great idea which can improve internal linking of your blog.
Create the sitemap page of your blog and it in the navigation menu.
Sitemap page consist of the whole content of your blog which's links
will be categorized there. From that sitemap page, your readers can pick
any topic and grab that content and once the search engine's crawler
reach on that page then you've chances of getting all the content
indexed.
Finally,
You've understood the internal linking. Still not? Feel free to ask in
the comments area. I hope this little post is gonna help you in
understanding and improving the internal linking. If you've more ideas
then please do share with us in comments because sharing is caring. Get
in touch with us for more and also subscribe us.







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